The Team
“Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground. Let their spirit ignite a fire within you to leave this world better than when you found it…” ― Wilferd Peterson


shona maitland graphic designer founder


Founder + Designer
Shona loves anything business and anything that drives a positive purpose into the world. She says the best part about what she does is that she gets to initiate a change in society through helping ethical businesses to succeed. Graduating with distinctions from Shillington Design College, she’s a mix of graphic designer, dedicated yogi, mumma of 3 boys, health coach and a life-long ethipreneur.

Clarissa Graphic Design


Graphic Designer
Clarissa is passionate about design and its ability to communicate and educate. She has spent a lot of time working for a human rights & education-focused community development organisation in Cambodia which was both rewarding & challenging! She also loves to travel and meet new people. When Clarissa isn’t working, she’s spending time with family, friends and the ocean.

lucinda copywriting


Lucinda’s uber fun personality really shines through everything that she writes for both our own brand and our clients’. She’s a wiz with words and really loves to explore every nook and cranny of your brand so that her work best suits what you need to say. Lucinda also runs two of her own successful copywriting businesses and has worked together with Shona for years. She’s just the best!