5 tips for sales-boosting business cards

5 tips for sales-boosting business cards

Business cards can make a knockout first impression and can be a permanent advertisement for your business long after they’ve been handed out. Here are 5 hot tips to ensure your cards do both. 1. Keep the information simple When it comes to business cards, simplicity...
Pantone Matching System (PMS or Spot) Colours

Pantone Matching System (PMS or Spot) Colours

Process Yellow Pantone 100 Pantone 101 Pantone 102 Pantone Yellow Pantone 103 Pantone 104 Pantone 105 Pantone 106 Pantone 107 Pantone 108 Pantone 109 Pantone 110 Pantone 111 Pantone 112 Pantone 113 Pantone 114 Pantone 115 Pantone 116 Pantone 117 Pantone 118 Pantone...
5 industry tips for a website that works

5 industry tips for a website that works

Here are 5 website tips you don’t always read about, but that will help you convert more clicks into clients. 1. Be brainy about your branding Your website should be an extension of your brand, not a rebellious side-brand that wears different team colours. If your...
RGB vs. CMYK vs. PMS Pantone

RGB vs. CMYK vs. PMS Pantone

1. RGB: RGB Stands For: Red, Green, Blue. RGB is Used For: Any digital or electronic use. RGB Details: RGB is a blend of red, green and blue to create millions of other colours. The colours are developed by light and therefore is used on all digital medias such as...
Professional Logo Quality: Vector vs. Raster

Professional Logo Quality: Vector vs. Raster

What is ‘Raster’? Also known as ‘Bitmap’. The most common image files such as .JPEG, .GIF and .PNG are all examples of a rasterised image. These are high in detail, and are how photos are made. If you zoom into the picture nice and close,...