Cause-driven content is vital for your ethical business. Last month, we featured an infographic that showed why ethical and socially responsible brands should create content around their causes. This month we’re going to provide practical examples on how to create it. Examples on how to create cause-driven content Share a story Your ethical business is Read the full article…
In our last article we featured 5 inspirational Richard Branson quotes. Hold on to your hats, we have 5 more! Quote 1: “If you’re hurt, lick your wounds and get up again. If you’ve given it your absolute best, it’s time to move forward.” No matter how much you love your business or how much Read the full article…
We’re huge fans of Richard Branson. Not only is he an entrepreneurial inspiration, he also believes strongly in social responsibility. In the past he’s said: “I truly believe that to be successful over the long term you have to look at how your business operates and its impact on your customers, staff, supply chain and Read the full article…
POST WRITTEN BY Anne Miltenburg via Forbes As a brand developer, I’ve met countless social entrepreneurs all over the world: people with an extreme passion for social or environmental impact. They have a lot to master in order to make their ventures succeed – from setting up a production chain, to technology, HR, complex investment Read the full article…
Create a community. Make sure content posted is relevant and regular. Share targeted posts that will resinate with your audience. Share questions and create a dialogue. Respond quickly to feedback. Spend a small dollar to have a well branded cover photo designed. (Ask us to help you with that!) Say something at the end of the Read the full article…
This article is brought to you by EY Purpose-led transformation: a strategy for growth A company’s purpose is broader than its mission statement, brand, products or financial performance – it articulates the company’s inherent reason for being and its ultimate ambition for sustainable success. Successful organisations today have articulated and activated a unique purpose that Read the full article…