We aspire to work with clients we admire.

The Team

“Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground. Let their spirit ignite a fire within you to leave this world better than when you found it…”
― Wilferd Peterson


Brands of Change is an Australian team of creatives, offering brand-boosting visual identity, graphic design, website development, content creation and eco-friendly printing to outstanding thought-leaders and cause-driven companies or charities who want to continue making a difference in the world by partnering with ethical services like us. We love designing for like-minded businesses, social enterprises, for-purpose (non-profits), charities, NGOs, ethical entrepreneurs, freelancers or anybody else who feels their product or service is contributing to a better world or a customer’s health and wellbeing.

Our team was formed in 2015 out of Sydney, but we work with clients nation-wide. We also work with team members in various other states. We’re honest, we know what we stand for and the difference that we create. We don’t compromise on our values, nor yours, and we’ll never settle on a design that you won’t use.


We create; then we donate! Our donation program is our way of keeping ethical entrepreneurs inspired and growing.

Every year in June we tally our largest client’s spending with us for that financial year and we donate 10% of it back, either to their own donations department if they are a Charity (thereby growing their own cause) or donating it to an Australian charity of the business’ choice.

shona maitland graphic designer founder


Founder + Designer
Shona loves anything business and anything that drives a positive purpose into the world. She says the best part about what she does is that she gets to initiate a change in society through helping ethical businesses to succeed. Graduating with distinctions from Shillington Design College, she’s a mix of graphic designer, dedicated yogi, mumma of 3 boys, health coach and a life-long ethical entrepreneur.

Clarissa Graphic Design


Graphic Designer
Clarissa is passionate about design and its ability to communicate and educate. She has spent a lot of time working for a human rights & education-focused community development organisation in Cambodia which was both rewarding & challenging! She also loves to travel and meet new people. When Clarissa isn’t working, she’s spending time with family, friends and the ocean.

lucinda copywriting


Lucinda’s uber fun personality really shines through everything that she writes for both our own brand and our clients’. She’s a wiz with words and really loves to explore every nook and cranny of your brand so that her work best suits what you need to say. Lucinda also runs two of her own successful copywriting businesses and has worked together with Shona for years. She’s just the best!